diff --git a/files/assets/images/hat-template.png b/files/assets/images/hat-template.png
new file mode 100644
index 0000000000..7c8d6d5b3c
Binary files /dev/null and b/files/assets/images/hat-template.png differ
diff --git a/files/templates/submit_hats.html b/files/templates/submit_hats.html
index ee1f2e93a3..9b50efafd1 100644
--- a/files/templates/submit_hats.html
+++ b/files/templates/submit_hats.html
@@ -48,6 +48,10 @@
 								</label>
 							</div>
 
+							<div id="hat-design-reference-block" class="mt-3">
+								<a href="/i/hat-template.png" class="font-weight-bold">Hat Template</a> &mdash; 100x130px (do not resize), circle is profile picture, do not include circle in final submission.
+							</div>
+
 							<label class="mt-3" for="name">Name</label>
 							<input autocomplete="off" type="text" id="name" class="form-control" name="name" maxlength="50" pattern='[a-zA-Z0-9\-() ,_]{1,50}' required>